He encourages marketers to ensure their Page is complete and up-to-date with relevant information like a business description, logo, website URL, and industry. Habig agrees that it's critical to optimize your company Page to make a strong first impression. Should you create a compelling LinkedIn Page and immediately begin posting content to your business's feed? Or should you start by posting all your job openings to attract new talent? When you're first getting started on LinkedIn, it can be tricky to know how to dedicate your initial efforts.

Make sure your executives have a strong LinkedIn presence. Below, we’ll discuss how you can use LinkedIn for lead generation. LinkedIn’s typical audience comprises professional decision-makers with purchasing power, helping you speak directly to the potential customers that can become paying customers. Generating leads is important because, with nurturing, potential customers can become paying customers that use your products and drive revenue. What Marketers Get Wrong When It Comes to LinkedIn for Lead GenĪs a refresher, lead generation refers to all of the activities and strategies you use to attract potential customers.

The Most Effective Content for Generating Leads on LinkedIn, According to LinkedIn's VP of Marketing.8 Tips for Generating Leads on LinkedIn in 2023.Which is why I sat down with Jim Habig, VP of Marketing at LinkedIn, to learn some of his key insights, as well as additional tips on how to use LinkedIn for lead generation in 2023 and beyond. In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company.īut without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging.

Linkedin is